Johnson & Johnson Hit With Class Action For Misleading Advertising of Listerine Total Care Mouthwash.

The lawyers at DeBlasio Law Group, LLC recently learned that on October 1, 2010, a national class action lawsuit was filed against Johnson & Johnson, the manufacturer of Listerine Total Care Anticavity Mouthwash for misleading advertising.

According to a report at, Listerine Total Care has been heavily marketed across the nation as a 6-in-1 total solution for oral hygiene, with representations that it “fights unsightly plaque above the gum line” and that, as a drug, the Food and Drug Administration has approved it for this purpose.

The lawsuit claims that sodium fluoride, the only active ingredient in Listerine Total Care, has not been recognized by the FDA to fight plaque, which can lead to gum disease.

Johnson & Johnson advertises the total care product as a FDA-approved drug that fights gum disease.  In fact, the FDA has gone so far as to direct Johnson & Johnson to stop making false statements.

The lawsuit, entitled Britton v. Johnson & Johnson (USDC Case # C10-04450-TEH), seeks monetary damages and a court Order stopping further misleading advertising of the mouthwash.

DeBlasio Law Group, LLC has pursued numerous consumer fraud claims on behalf of its clients.  If you believe you have been the victim of consumer fraud, contact our law firm ( for an appointment to discuss your case.  Our firm is selective in the matters it agrees to pursue.